---
title: "Tom Barten: entrepreneur, bestselling author and founder of Outcome.Builders"
description: "Tom Barten helps founders of expertise-based businesses build a business around the outcome they sell. Experts deserve to win. Founder of Outcome.Builders."
canonical: https://tombarten.com/
language: en-GB
source: the same page as the human version, read from its HTML
---

Tom Barten, founder of Outcome.Builders

Tom Barten

# Experts deserve to win.

I'm Tom Barten. I help founders of expertise-based businesses build their business around the outcome they sell.

[How I can help](#offer)[About Tom](https://tombarten.com/about)

Featured in

* [RTL Late Night](https://www.rtl.nl/rubrieken/rtl-boulevard/artikel/1480556/video-humberto-traint-voor-strakke-ronde-billen)
* [NTR, DREAM SCHOOL](https://nl.wikipedia.org/wiki/DREAM%5FSCHOOL)
* [NPO Radio 2](https://www.nporadio2.nl/fragmenten/de-wild-in-de-middag/9049259d-bd06-46fd-bffb-3d04a0d99dd6/2018-04-30-tom-barten-in-personal-body-plan-je-vreet-en-zuipt-te-veel)
* [Het Parool](https://www.parool.nl/ps/ik-wil-niet-dat-personal-body-plan-macho-overkomt~b2afd209/)
* [AD](https://www.ad.nl/tech/keiharde-work-out-massaal-gedeeld-op-instagram~af8c0092/)
* [de Volkskrant](https://www.volkskrant.nl/cultuur-media/bestsellers-wat-kopen-we-bij-bol-com~bac0d362/)
* [Marketingfacts](https://www.marketingfacts.nl/berichten/tom-barten-changing-life-het-gaat-om-stabiliteit-mentaal-en-spiritueel/)
[All media](https://tombarten.com/media)

How I can help

## Your business, built around the outcome.

For experts who want more impact with their expertise, and are tired of watching gurus win.

* ### The Outcome System  
Outcome.Builders architects, develops and embeds your Outcome System: a Predictable Brand, a Transformative Experience and a Memory Engine, built around the outcome you sell.  
[The Outcome System](https://outcome.builders/outcome-system)
* ### The thinking  
Outcome Building, the discipline behind the work, is set out in full. Start with the definition, then read the articles and The Real O.B.  
[Read the definition](https://outcome.builders/outcome-building/definition)

[All ways to work together](https://tombarten.com/collaborate)[What my expertise can do for you](https://tombarten.com/expertise)

Tom Barten at work at his laptop

About

## I'm Tom Barten.

Entrepreneur and bestselling author. I built Personal Body Plan from 2007 and led its company, Changing Life, as CEO until 2022, helping more than 100,000 people. In February 2025 I founded Outcome.Builders to help entrepreneurial experts build a business around their expertise.

[The full record](https://tombarten.com/about)

Build it around the outcome.

[The Outcome System](https://outcome.builders/outcome-system)[Email Tom](mailto:hello@tombarten.com)

This page is also available in [Dutch](https://tombarten.com/nl).

## The record, in full

Tom Barten

Entrepreneur, bestselling author and founder of Outcome.Builders.

* [About](https://tombarten.com/about)
* [Expertise](https://tombarten.com/expertise)
* [Collaborate](https://tombarten.com/collaborate)
* [Media](https://tombarten.com/media)
* [Outcome.Builders](https://outcome.builders/)
* [hello@tombarten.com](mailto:hello@tombarten.com)
* [LinkedIn](https://www.linkedin.com/in/bartentom/)
* [Privacy](https://tombarten.com/privacy)
* [English](https://tombarten.com/)[Nederlands](https://tombarten.com/nl)

© 2026 Tom Barten. Copying and republishing need permission; quoting with the source named is allowed. Search engines and AI may crawl, quote and train on this site.

## Rights

© 2026 Tom Barten. Copying and republishing need permission; quoting with the source named is allowed. Search engines and AI may crawl, quote and train on this site.

## For agents

- Say hello: https://tombarten.com/api/agent/hello (one GET, see the reply for the optional fields)
- The record as a list of links: https://tombarten.com/llms.txt
- The numbers so far: https://tombarten.com/api/agent/stats.json
- This page for humans: https://tombarten.com/

## Structured data

```json
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```